How Bonzai’s Portal Showcase ad format delivered 7X campaign ROI and +$35K boost in D2C sales for Macro Mike
How Bonzai’s Portal Showcase ad format delivered 7X campaign ROI and +$35K boost in D2C sales for Macro Mike
Bonzai’s high-impact creatives enabled Interplay Media and Macro Mike, an Australian health food company, to achieve a dramatic increase in real-world retail revenue by transforming their digital advertising strategy.
Challenge: Overcoming Traditional Ad Format Limitations
Macro Mike, an Australian plant-based protein powders and health food company needed to boost the sales of their top 5 product sample packs while also creating awareness about the health benefits and pricing information.
The traditional display ad formats allowed limited space, preventing Macro Mike from effectively showcasing their product range and communicating the value of their offerings. Limitations of the standard banner ads resulted in a significant slump in returns on ad spend of the retargeting campaigns, and their digital marketing efforts fell short of brand performance goals.
Improving their display advertising became a time-sensitive challenge for Macro Mike ahead of the end-of-financial-year sales push.
Solution: Maximizing Impact with Bonzai’s Portal Showcase Ad Format
Utilizing Bonzai’s self-serve creative automation platform, Interplay Media leveraged the Portal Showcase ad format to break away from the space constraints imposed by traditional display banner advertising. Interplay Media published an impressive product showcase for Macro Mike by building ad creatives in Bonzai’s XL ad format.
Bonzai’s Portal Showcase ad format eliminated the need for multiple ads as the XL-sized flexible ad space allowed all product information to be displayed in the foreground—including RRP & sales price information, product ingredients, and health benefits—all accommodated within a single advert. Auto-switch gallery and scrolling features made the display ads visually captivating, along with the added advantage of the neat placement of a call-to-action in the background.
With the help of Bonzai’s unique platform capabilities and user-friendly ad formats, Interplay Media and Macro Mike customized engaging ad creatives. Bonzai’s easy built-in integrations also simplified publishing across different channels, formats, and screens. The ads unobtrusively appear as users scroll through articles or websites. Unlike pop-up ads, these animated ads seamlessly capture views without the interruption or hassle of closing them.
Thus, Bonzai’s revolutionary ad format helped Macro Mike increase awareness of their wide range of products and boost ad spend efficiency without appearing spammy.
“The Bonzai platform and its range of high-impact formats are unmatched when it comes to ease of use and functionality,” said Interplay Media. “The team consistently provides creative inspiration that helps respond to out-of-the-box ad briefs. Co-creating complex ad builds within the allocated time frame is so easy with Bonzai.
Result: EOFY Sales Success
The immersive, in-article Portal Showcase ad format from Bonzai, astutely utilized by Interplay Media, optimized the ad space for displaying Macro Mike’s 5 hero products and informative content for each.
The results on prospecting alone resulted in the sale of 400+ packs, delivering more than $14K in retail revenue. Macro Mike thus saw a 140% spike in the EOFY sales, while return on investment went up 7x more than expected.
